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Why is Search Engine Optimisation important?

With literally billions of searches conducted every month, search engines have essentially become our gateway to the internet.


Unfortunately getting yourself simply listed is not enough as clicks on a search engine results page are not evenly distributed amongst the results. Research has shown the higher a website is ranked by a search engine the more clicks they will receive* with the top result receiving by far the largest proportion of all clicks, followed by the 2nd and so on.



How does SEO work?

Search Engine Optimisation is based around your use of “keywords” and your website’s link popularity. “Keywords” is an industry term to describe the queries we use when we conduct a search, for example “blue ipod nano”. The search engines then categorise websites based around their relevance to a particular keyword. The search engines analyse your keyword usage in the following elements of your website (not an exhaustive list):
Domain name
Page title
Page URL
H tags (h1, h2, h3 etc.)
Page content
Image alt text
Internal links within your website
External links to your website

Get your website listed on search engines. Show up in relevant search engine results. Drive high quality traffic to your website. Significantly boost your online sales potential.


Our Search Engine Optimization service encompasses consultation, keyword research, copywriting, website redevelopment, creating incoming links, submitting to search engines and finally, reporting on optimization results.





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