Pay Per Click
Pay Per Click advertising is a popular alternative to organic SEO. By utilising the paid search platform offered by Google, companies are able to bid for advertising space within the generated search results. These ads will link back to a specially-designed landing page, which will then act to encourage the user to enquire or buy.
PPC, also known as paid search, generally achieves faster results, as targeted ads can be up and running in a matter of minutes, making it the preferred solution for many companies.
This approach also ensures that businesses can target larger amounts of lucrative search terms. Keyword research and implementation is a crucial part of any Pay Per Click campaign, as relevant ads need to match the user’s particular web search. When running a PPC campaign you can also adjust the time that ads are displayed so as to target a certain band of users.